Co-founded by "Phat@24herbs" and "JBS@24Herbs", "Whats Good Music Awards" is widely supported by music labels and independent professional musicians. Sparked by the brilliance of Hong Kong OG Hip Hop group "24 Herbs", the proposition of setting up a specialized awards ceremony for dedicated Hip Hop and R&B musicians in Hong Kong is finally coming into fruition.

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The co-founders are "Phat@24herbs" and "JBS@24herbs".